This video is pretty old (it's from March) but I love the key points made:
- At one point rap/hip hop was lyrical.
- Now it's not because people think lyricism makes no money
- But the top money-making artists are lyricists.
But of course, Jay says it better. So I'd advise you to watch the video.
SIDENOTE: Funny, but I dreamed of Jay last night. We were on a date. It was awesome. (Ok, that part might sound scary) And anyone who knows me should be able to see why I love this man. Even though he has no glasses.